6+ years turning strategy into revenue across EMEA
I'm Adrianna — a fractional sales and GTM consultant based in Helsinki, working with B2B SaaS, cybersecurity, and tech companies across Europe and beyond.
My career has been built at the intersection of sales, partnerships, and commercial strategy. Most recently at WithSecure, I owned a multi-country territory across Eastern Europe and the Baltics — achieving 130%+ quota attainment and a 95%+ renewal rate through partner-led growth. I've designed partner programmes from scratch, reactivated dormant reseller networks, and led strategic QBRs with senior stakeholders.
Before that, I spent three years leading marketing and customer experience at Coptersafety, where I ran international client relationships, global trade show campaigns, and a full website overhaul that grew organic traffic by 20%.
I founded ADEAR to work directly with founders and operators who need real commercial traction — not slides and frameworks, but execution. I speak English and Polish natively, Finnish professionally, and have a working knowledge of Russian, which makes me particularly effective across Nordic, Baltic, and Eastern European markets.