Adrianna Janusz  ·  ADEAR

Smarter sales, partnerships, and go-to-market execution

I help B2B SaaS and tech companies grow through smarter sales, partnerships, and go-to-market execution. Simple. Clear. Human.

Adrianna Janusz
Adrianna Janusz Founder, ADEAR · Helsinki, Finland

Commercial growth built on strategy, relationships, and real-world execution

I'm Adrianna - a commercial growth professional with experience across SaaS, cybersecurity, marketing, and international business development.

Over the past years, I've worked with startups and growth-stage technology companies in sales, partnerships, and go-to-market roles, helping teams strengthen commercial strategy, open new opportunities, and build lasting client relationships. My work has included everything from outbound sales and partnership development to strategic positioning and growth planning.

Having worked across both operational and strategic functions, I bring a broad commercial perspective that connects sales, marketing, and business development instead of treating them as separate silos. I'm particularly interested in helping companies clarify their value proposition, expand into new markets, and create scalable partnership ecosystems.

Alongside my consulting work, I've also built my own entrepreneurial projects, which has given me firsthand understanding of the realities founders face when balancing growth, execution, and limited resources. Before moving into tech, I worked as a chef and studied human nutrition before later completing my MBA.

That unconventional background shaped the way I approach business today: practical, adaptable, creative, and strongly people-oriented. I enjoy working with ambitious companies where strategy and execution need to move together and where commercial growth is built through both sharp thinking and strong relationships.

B2B SaaS Cybersecurity EMEA Markets Partner-led Growth Nordic & Baltics Eastern Europe Fractional Sales Go-To-Market
7+
Years in commercial growth
3
Core competencies - sales, marketing, and partnerships
95%
Renewal rate across managed territories
4
Languages — English, Polish, Finnish, Russian

Four ways I can help

I work in focused engagements — advisory, fractional, or project-based — tailored to where you are and what you need most.

01
Go-To-Market Strategy
For startups entering new markets or refining commercial direction
  • Market entry planning
  • ICP definition
  • Messaging refinement
  • Channel and partner strategy
  • Sales process design
  • Commercial growth planning
Best for: Early-stage SaaS, cybersecurity, AI, and tech companies scaling internationally
02
Partnership & Channel Development
Build the partner ecosystem that compounds your growth
  • Reseller and referral partner programmes
  • Identifying strategic partnerships
  • Partner onboarding frameworks
  • Commission model design
  • Cross-market collaboration strategies
  • International expansion support
Best for: Companies ready to grow beyond direct sales
03
Fractional Sales Leadership
Senior sales leadership without the full-time overhead
  • Interim sales leadership
  • Pipeline development
  • Sales process optimisation
  • Discovery and demo coaching
  • CRM structure and reporting
  • GTM alignment between sales and marketing
Best for: Scaling teams that need experienced leadership now
04
Founder & Commercial Advisory
A strategic sparring partner for the decisions that matter
  • Strategic sparring for founders
  • Commercial prioritisation
  • Offer clarity
  • Investor-facing positioning support
  • Early-stage growth guidance
Best for: Founders who want a trusted commercial advisor, not another consultant

Let's talk about your growth

If you're a founder or commercial leader in B2B SaaS or tech, and you're ready to get serious about your go-to-market — I'd love to hear from you.

Tell me where you are and what's on your mind. I'll get back to you within 48 hours.

Shaped in Eastern Europe  · Based in Nordics ·  Working globally